Tribute to Vivienne Westwood with her iconic slogan
"Let lt Rock", "Too Young To Die" and "World's End".
"LET IT ROCK"
Trevor Myles, relinquished the entire premises to McLaren and Casey in November 1971. They renamed the shop "Let It Rock" with stock including second-hand and new Teddy Boy clothes designed by McLaren's school teacher girlfriend Vivienne Westwood. The shop-front corrugated iron frontage was painted black with the name pasted in pink lettering. The interior was given period detail, such as "Odeon" wallpaper and Festival of Britain trinkets. Bespoke tailored drape jackets, skin-tight trousers and thick-soled "brothel creepers" shoes were the mainstays. Let It Rock was soon covered in the London Evening Standard.
"TOO FAST TO LIVE, TOO YOUNG TO DIE"
In 1973 the outlet interior was changed and the shop was given a new name as "Too Fast To Live, Too Young To Die", to reflect a new range of clothing from Britain's early 1960s "rocker" fashions.
"WORLD'S END"
In late 1980, the shop at 430 King's Road re-opened under the name "World's End".
The building was designed by McLaren and Westwood and realised by Roger Burton, aided by Jeremy Blackburn and Tony Devers, to resemble a mixture of the Olde Curiosity Shoppe and an 18th-century galleon. The façade was installed with a large clock which spun backwards with the floor raked at an angle.
The building was designed by McLaren and Westwood and realised by Roger Burton, aided by Jeremy Blackburn and Tony Devers, to resemble a mixture of the Olde Curiosity Shoppe and an 18th-century galleon. The façade was installed with a large clock which spun backwards with the floor raked at an angle.
McLaren and Westwood launched the first of a series of collections from the outlet at the beginning of 1981 and collaborated for a further three years.
World's End remains open as part of Vivienne Westwood's global fashion empire.
Happy birthday to the queen of punk culture,
Miss Vivienne Westwood.
